Ideation

S subsitude

C combine

A adapt

M modify

P put to other use

E eleminate

R rearrange/reversal

1. Shape borrowing can make a design more interesting or nicer, and even can make a new invention, like the wrights brother plane were made in a shape of bird to make it fly.

2. You need to modify your product to make it better, this is where the SCAMPER can be use. You can eliminate useless parts of the product to make look/perform better or cost less. Substitute components and materials is another way to make it peform better. Alter, change function, use part of another element to save cost or make it more better. Reverse – turn inside out or upside down is not a very good way in my opion but can still be used.